Japan History and Culture

Japanese Business Card Exchange (meishikoukan,名刺交換)

The exchange of business cards is an elaborate ceremony in many Asian countries, especially in Japan.

Japanese ceremony for a card exchange is called “meishikoukan”, is an essential part of Japanese business etiquette. The business card is a representation of your status in society. Japanese consider their traditions and culture very important, proper business etiquette demands one treats the business card with respect and honour.

Traditionally, the vertical set-up was used for Japanese business cards. The horizontal layout has become the norm. Addresses are in a different order than in English. The country appears first, then the state, the city with the zip code in front, then the street address. Usually the person’s name is written in Japanese using both kanji and romaji (typically kanji is on the obverse of the card, and romaji is on the reverse), along with the person’s title and the company for which he/she works. Other important information is usually provided, such as business address, phone number and fax number.

How to exchange business cards in Japan

In Japan, after a person has introduced him/her, Use both hands to present your card, and received with both hands with a slight bow. The business card should be printed in both languages; it should be printed in your home language or English language on one side and Japanese on the other. If you receive more than one business card at once, leave them lying on the table in front of you neatly until the end of the meeting or carefully insert them into a business card holder. It is important to deal with another’s business card with care.

In a business situation, business cannot begin until the meishi exchange process is complete.